![]() The analysis indicates the variety of the naming systems. In the research part, a corpus of UK and USA tank names is analyzed in order to identify the name components together with regularities and irregularities of their occurrence. Then follows a brief discussion of tank, its origin, and development. The paper starts with a theoretical investigation of the name, the brand name, and their linguistic dimension. It is combined with the classification of names from the marketing point of view. The semantic approach is applied in order to identify the denotations and connotations of the names. Its aim is to identify the naming systems and their components. The article analyses the names of UK and USA tanks since their first appearance to the present day. A thorough investigation on tank names seems to be non-existent especially when compared with the research on the tank design and history.
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